Presented by Gojko Adzic

Abstract:

Effect Mapping is a technique for high level project visualization. It provides an excellent level of visibility to stakeholders and helps drive software projects towards delivering the right product with a high level of quality. Effect Mapping also facilitates the application of several techniques of agile planning, product design, prioritisation and scoping. In practice, I’ve found the combination of these techniques by far the most powerful way of iterative product management. In this talk, I’ll present Effect Mapping with several examples and discuss how it can help teams avoid “user story hell”.

Format and length:

Intended audience and prerequisites:

- senior technical and product people involved in agile projects

Objective(s) of the session:

- present effect mapping
- talk about how that solves some classic product/schedule management problems
- talk about how it can help us switch from looking at IT as cost to looking at IT as investment

Benefits for participants and presenter(s):

- learn about effect mapping
- learn how it helps us solve problems such as scope creep and user story hell 
- learn how it facilitates the application of MMFs, user stories, incremental product planning